Getting The Most From Pay Per Click Programs (June 23 2007)
A commonly forgotten tip when promoting your site with a pay-per-click search engine is that you create a seperate webpage for those clickers for the exact information they have clicked on.
For instance, if you click on a link that says "Make Money Now", you would expect to see content on how to make money right now. You, as with anyone, would be disappointed that the site did not contain the proper subject and would be less likely to stay on the site if the site was really pushing you to buy something.
Therefore, the common practice should be that you develop a page based on the specific keywords as opposed to using your businesses default webpage.
